E-mail. jeju72h@jejuzip.kr
Addr. JEJU, Korea

Concept Notes

Planning ideas and concept notes created by the JEJU 72H campaign.


JEJU 72H 캠페인이 만들어낸 기획 아이디어와 콘셉트 노트  


Mission 1 / Team 10

HYEON
2025-11-01
조회수 4736

Project Title: 해녀의 외침 (The Cry of the Haenyeo)

Platform: Luma Ray 2

Style: Realistic Cinematic Documentary

Mood Flow: ritual calm → burning heat → barren memory → exhaustion → haunting reflection

Color Palette: warm golden dawn → white-hot noon → muted underwater beige → dusk gray → crimson reflection


🎞️ Scene 1 – 바다로 가는 의식 (9s)

Wide cinematic shot of two or three middle-aged Korean haenyeo divers walking slowly across dark volcanic rocks at dawn, carrying woven mesh nets on their backs.

They remove their black rubber shoes and neatly align them beside bright green baskets.

Their gestures are slow, intentional, almost ceremonial.

Camera: low-angle handheld dolly forward, emphasizing the wet rock texture.

Lighting: soft golden morning sun through thin sea haze, gentle diffusion and subtle shadow.

Textures: detailed volcanic rock, dew on rubber suits.

Mood: quiet dignity before descent.

Tags: cinematic lighting, Korean haenyeo, handheld realism, warm golden tone, shallow depth of field.
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🎞️ Scene 2 – 작열하는 햇빛의 바다 (9s)

The haenyeo step into the sea.

The sky and ocean explode with blinding white-gold glare, light flickering violently across waves.

Heat ripples distort the horizon; humidity shimmers in the air.

Camera: drone wide shot pulling back to reveal the vast ocean under unbearable sunlight.

Lighting: high exposure, dazzling brightness, specular reflection.

Mood: oppressive brightness, beauty that burns.

Tags: heat shimmer, blinding light, drone cinematic shot, Korean coastal realism.


🎞️ Scene 3 – 사막화된 바다, 그리고 기억 (9s)

Underwater shot. The seafloor is bleached and barren, sand drifting where kelp once grew.

Caption fades in: “3년 전 (Three Years Ago)”.

Color transitions to lush green kelp forest, fish swimming gracefully in filtered sunlight.

Then fades back to today’s desolate beige sand.

Camera: slow side pan transition from past to present.

Lighting: natural underwater rays shifting to dim cool tone.

Mood: quiet loss, memory of abundance.

Tags: underwater realism, time transition, cinematic crossfade, environmental decay, muted palette.


🎞️ Scene 4 – 뜨거워진 바다 (9s)

Medium underwater shot. A haenyeo checks her small thermometer, eyes widen — the temperature is too high.

She swims upward rapidly; camera follows from below to surface.

Breaking through the waves, she removes her diving hood, sweat mixing with seawater.

Lens flare slices across her face.

Lighting: harsh midday glare, contrast between cool water and hot sun.

Mood: shock, discomfort, climate tension.

Tags: cinematic realism, underwater-to-surface transition, handheld motion, intense sunlight.


🎞️ Scene 5 – 위협적인 바다 (9s)

Back underwater.

Dark purple toxic urchins cling to rocks; translucent water fleas swarm near her hands, irritating her skin.

Her hand grazes rough coral, a faint trace of blood disperses.

Color: muted blue-green with red accents.

Camera: slow handheld tracking, claustrophobic framing.

Mood: tension, invisible threat beneath beauty.

Tags: underwater macro realism, shallow focus, muted palette, environmental danger.


🎞️ Scene 6 – 오일장, 줄어든 수확 (9s)

Back on land.

Handheld shot of the haenyeo at a market stall, arranging her small catch — undersized conches and sea snails — under fluorescent light.

Price tags show steep inflation.

She explains to a customer: “3개월만에 들어간 바다인데도 수확량이 50%밖에 안돼요.”

Close-up on her weathered hands and tired eyes.

Color: warm beige fading to dull gray, slight handheld motion.

Mood: resignation, everyday struggle.

Tags: handheld realism, market scene, emotional documentary tone, fluorescent lighting.

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🎞️ Scene 7 – 열악한 탈의실 (9s)

Evening.

The haenyeo enters a cramped, damp changing shack — peeling paint, rusted lockers, dripping water, flickering tungsten bulb.

She counts her small earnings in silence and folds her gear neatly.

Camera: static medium shot, slow zoom in.

Lighting: single warm bulb, long shadow behind her.

Mood: exhaustion, quiet endurance.

Tags: static composition, low light realism, handheld tone, cinematic solitude.

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🎞️ Scene 8 – 다시 바다로, 끝나지 않은 열기 (9s)
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Next morning.

Under a scorching sun, the haenyeo walks barefoot toward the ocean without a wetsuit.

Heat waves shimmer in the air; the horizon vibrates faintly.

As she steps into the sea, a small thought bubble appears: “복성게 조심…” (Watch out for toxic urchins).

Camera: tracking from behind, gentle handheld sway.

Lighting: noon glare gradually shifts to reddish hue reflecting danger.

She dives into the crimson-tinted water.

Visual motif:

As the frame darkens, a translucent old analog clock overlay appears above the red sea.

The second hand moves slowly, emphasizing time passing and urgency.

The clock fades away as the following text appears:

“지금은 비상시대”

Final image: glowing horizon slowly dissolving into black.

Mood: haunting calm with visual urgency.

Tags: symbolic ticking clock overlay, cinematic lighting, Korean coastal realism, heat shimmer, emotional depth, consistent color palette.

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E-mail. jeju72h@jejuzip.kr
Addr. JEJU, Korea